Nets Owner Mikhail Prokhorov has "purchased billboard space near Madison Square Garden that will display a massive image of the Russian billionaire and Nets minority owner Jay-Z, with completion scheduled just before the start of free agency" tonight at midnight, according to Marc Stein of ESPN.com. The 222-by-95-foot billboard "sporting a Nets logo will picture Jay-Z and Prokhorov side-by-side" under the heading, "The Blueprint For Greatness." Sources indicated that the "signage is strategically placed" within the sight line of the Knicks' offices, "ramping up tensions between the teams with free agency looming." Nets CEO Brett Yormark said, "That billboard is the anchor to an aggressive marketing platform for key transit hubs from Manhattan to Newark. It's a pretty aggressive campaign around free agency. It's one of the biggest advertising spaces in the city. What better place to make a statement”.
In New Jersey,
Concrete jungle where dreams are made of,
There’s nothing you can’t do,
Now you’re in New Jersey,
These streets will make you feel brand new,
The lights will inspire you,
Lets here it for New Jersey, New Jersey New Jersey!
P.S. – Prokhorov is the man, but I’m still scared shitless by him. This is what I call a marketing campaign. Not up in here. NOT up in here! Say cheese boys.
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